MBA Business Spotlight: Meet Sarah Stockford
This spotlight series is from The Midland Business Alliance.
The Midland Business Alliance continues its business profile series, giving the community a closer look at the people behind local businesses. In this edition, we’re featuring Sarah Stockford, Sales Director of Sports Radio 100.9 The Mitt, who shared her journey through sports management, advertising, and her passion for community involvement.
Sarah’s career began in sports, with an exciting role in ticket sales and service for the Cleveland Browns, a dream come true for a high school athlete passionate about sports. While she loved the experience, she eventually sought a different pace, moving to Nashville for a role in TV advertising with Comcast. It was there that she realized her love for both sports and advertising, and when the opportunity to work with 100.9 The Mitt came up, she knew it was the perfect fit, blending her two professional worlds. “It’s funny how my love for sports and advertising collided,” Sarah explains, now working with local organizations like the Great Lakes Loons to build sponsorships and grow the station.
Sarah is especially proud of how 100.9 FM operates under the umbrella of the Michigan Baseball Foundation, allowing the station to give back to the community. Through their efforts, roughly $50,000 is contributed annually to support MBF’s goal of driving economic development and improving the quality of life in the region, and the station also highlights local high school athletes and partners with nonprofits through events like their golf outing. "It's really neat that we're able to see the impact of what we do for the community," Sarah shares. She loves the closeness of the Midland community and enjoys seeing familiar faces around town. As the station approaches its one-year anniversary, Sarah is excited to continue growing their unique sports talk programming and being a vital part of the Midland community.
Through this business profile series, we aim to share the stories of professionals like Sarah Stockford who are not only building successful careers but also contributing to the community in meaningful ways. Stay tuned for more!
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