MBA Business Spotlight: Meet Josh and Chynna Eckman of J&C Media
This spotlight series is from The Midland Business Alliance.
The Midland Business Alliance is continuing their spotlight series, introducing the remarkable individuals behind Midland’s businesses. In this edition, they’re featuring Josh and Chynna Eckman of J&C Media.
”The husband-and-wife creative team behind J&C Media, are redefining storytelling right here in Midland. Operating out of their studio in Ashman Plaza in Midtown, the Eckmans have brought their passions for videography, photography, and podcasting together to help individuals and businesses share their stories in powerful, authentic ways.
Josh's journey into media production began with an appreciation for great content—stories that evoke deep emotions. “I always tell people I want to make something that makes people weep,” he shares. “Creating something so meaningful that it resonates on an emotional level is the goal behind everything we produce.” His commitment to quality storytelling pushes him to continuously raise the bar, never taking shortcuts.
Chynna’s passion complements Josh’s perfectly, as she focuses her talents on capturing life’s most cherished moments through photography. “It’s an honor to be invited into people’s milestones—weddings, engagements, graduations, welcoming a new baby,” Chynna explains. “When you look back at a photograph, it’s not just an image—it’s a memory, a story, something timeless and invaluable.” Since becoming parents themselves, Josh and Chynna have gained an even deeper appreciation for the power of photographs to preserve life’s most meaningful experiences.
Together, their business also serves as a unique platform for the Midland community. Through their podcasting services, J&C Media gives local voices a way to share stories and ideas widely. Josh describes their podcast studio as "a megaphone" for businesses, nonprofits, and leaders, enabling them to effectively communicate with their audiences. “People have important stories to tell,” he explains. “But navigating the complexities of podcasting or video production can feel overwhelming. We provide the tools and support so our clients can focus solely on their message.”
Though J&C Media started as a creative venture, it has grown into something larger—a hub of community connection. After transitioning from working in ministry, Josh and Chynna were pleasantly surprised to discover the depth of Midland’s business networking community. “We never realized how deeply interconnected this city is,” says Chynna. “Through podcast guests, photography clients, and video projects, we’ve built genuine friendships. It’s not just transactional; it truly feels like we’re all working together to raise the community’s standard.”
Integrity, character, and a commitment to excellence drive every project they undertake. Josh frequently draws inspiration from a favorite Steve Martin quote: “Be so good they can’t ignore you.” He believes strongly that creating content of undeniable quality naturally attracts attention. “We never want to put out something that’s just ‘good enough.’ Everything we do, we strive to do with excellence,” he explains.
Looking to the future, Josh and Chynna have ambitious dreams to expand their offerings, reach new communities, and continue pushing the limits of creative storytelling. Josh envisions taking on larger projects—documentaries, short films, and complex narratives that truly move people. “I want us to keep growing, becoming better at what we do, and continually asking ourselves, ‘How can we make this even more impactful?’” he says.
For the Eckmans, business is more than just providing a service; it’s a way to elevate and enrich the lives of those around them. As they continue to build J&C Media, their mission remains clear: to empower Midland’s residents, businesses, and organizations by helping them tell their stories in beautiful, compelling, and unforgettable ways.”
Do you have a Midland County story you would like to tell that aligns with our vision?